Where will tech go from here?
Where tech was yesterday and what it should look for tomorrow.
This week I felt connected and identified with an article by Pete Pizarro, Managing Director of Salt Venture Partners, titled “Construyamos tecnología accesible” (Let’s build accessible technology).
In particular, there are two points I have also discussed it with my peers in the industry.
The paradigm shift happening in tech — from Hardware dependent solutions to Software. This is a problem that caught of guard some of the traditional hardware companies and some of them are still struggling to adapt and compete with more agile, bottom-up, less structure players. But more importantly, these companies are willing to sacrifice short term gains with long term vision.
Closing the communication gap between the product people and users. Companies should start building products not only for the IT savvy people but for everyone.
Here’s the translation in English of my comment:
Excellent point! This is one of the areas I’m passionate about today. Me and my team with try to ask ourselves the following question: How can we create products that are relevant to our customers?. In my experience this goes beyond appealing to behavior, we must also consider feelings and reactions to the problems we are solving. However, there are still three factors that tech companies must take into account:
a) Cognitive diversity within the product group. Taking the example of Latin America, we ask ourselves the question of, whether or not we have the ideal staff to make decisions relevant to each region?.
b) Identify and recognize the prejudices that exist in product teams. What is the problem we understand and what is the reality?. In theory, this sounds easy, but in practice it requires constant reflection when considering the product strategy.
c) Finally. Clearly we are in an era where, most often, we are basing our product decisions on evidence and data, rather than instinct or experience. This area is particularly interesting, as access to this big-data and analytics technology is easily accessible through any cloud provider today.
In the end, the question remains, outside of technology leaders, how will the rest of the technology sector react to these changes?
To answer this question, we will need to keep an eye, who will be able to adapt the fastest, who will be the next disruptors and who will probably fail in this transition.
